October 26, 2004


Ha ha ha! Only joking, Mr. Editor Man. I deplore violence of any kind.

But I do love advertising, which is probably a form of economic violence or something. And it turns out that advertising on this site is very effective and cheap economic violence, according to happy customer Brian Morgan:

Dear Mr. Blair:

I just wanted to send you a quick note to let you know that blog ads on your site are incredibly cost-effective. I've been buying online ads with Yahoo, MSN, Google, and others since 1998. This ad buy was our first experience with blog ads. The results are simply phenomenal!

The cost per click (CPC) is less than four cents. To put things in perspective, we're used to seeing CPC's in the US$1.25 to US$2.00 range. Ads on your site are 35 to 55 times more cost effective than what we see elsewhere.

If there is anyone trying to reach a prize demographic of well-read, politically aware viewers, they'd be crazy not to buy one of your blog ads.


Brian Morgan
Managing Partner, CompuMedical, LLC

You heard the man. Donít be crazy!

Posted by Tim Blair at October 26, 2004 02:30 AM

Four cents per click? I wouldn't work for that.

I don't get out of bed for less than 10 cents.

Posted by: Harry Hutton at October 26, 2004 at 02:59 AM

At 4c a click, thats only about 5 clicks a minute to earn $100,000 per year.


Posted by: apex at October 26, 2004 at 04:36 AM

If I thought my fellow Blairites (you know, those Bingley ~ Summers Slurp Syndrome suffering types) paid attention to what they drank out of, near as much as they do to what they drank, I'd pony up. Well, probably...

Back to digging post holes.

Posted by: tree hugging sister at October 26, 2004 at 04:37 AM

Apex, the fact that it's 4 cents a click means that the advertiser is getting serious bang for the buck. Blogads are fixed price contracts. Lower CPC = more advertiser value. More advertiser value = more ads. More ads = Timothy Blair Motorsports Complex and Biergarten.

Posted by: Mathboy at October 26, 2004 at 06:49 AM

I thought it meant four cents every time someone clicks on the ad. You mean he gets four cents for every page view of his blog? That's a fortune.

I just hope they make him pay tax, the c***.

Posted by: Harry Hutton at October 26, 2004 at 07:10 AM

Well, I'd certainly click their ad, but I've already got all the fake Viagra I need, and I'm not (currently) in need of 'penile enlargement'. Or are they some other kind of medical organization. I figured if they were advertising on Tim's site . . . well, you know.

Posted by: JorgXMcKie at October 26, 2004 at 08:06 AM

I know I don't deserve it, but I'm damned if I'll give it back.

Posted by: Jim Blair at October 26, 2004 at 08:18 AM

Hey, "Jim Blair," nice of you to pause in your ceaseless schedule of giving blood to orphans with leprosy while simultaneously supporting fifteen small Third World countries on your own income as a social worker to drop Tim a note.

Posted by: Andrea Harris at October 26, 2004 at 08:49 AM

One does what one can.

Posted by: Jim Blair at October 26, 2004 at 09:41 AM

Regarding the editor of the Guardian: he's a former NYT reporter and was Bill Clinton's media advisor for the 1992 campaign. I did not know that.

Posted by: Donnah at October 26, 2004 at 09:42 AM

Mr. Blair

Concerning the efficiencies of the economic violence opportunities (blogads) on your website,

how many daily visitors does http://timblair.spleenville.com/ get?

Posted by: Curious Phil at October 26, 2004 at 10:38 AM

A trillion zillion!

Posted by: Andrea Harris at October 26, 2004 at 02:11 PM

And that's alot.

Posted by: Donnah at October 26, 2004 at 02:27 PM

He's found a lucrative niche as one of the only blogs without any frickin' cats on it.

Posted by: Harry Hutton at October 26, 2004 at 04:31 PM

There was that stem cell/cat killing article last week. I loved that one.

Posted by: Larry at October 26, 2004 at 10:50 PM