June 10, 2004


In 1975, the BBC refused to broadcast a motor race because one of the cars was sponsored by a condom manufacturer. These days, British society must consider other sensitive issues:

An advert for women's underwear has been criticised after it was put up on billboards near two mosques.

The poster, for Wiltshire-based company Sloggi, shows four women wearing only G-strings and high heels, alongside the slogan "It's string time".

Not near any mosques it isnít.

Posted by Tim Blair at June 10, 2004 02:12 AM

Need to be more religously sensitive - how about a nice "What G-String Would Mohammad Wear?" campaign?

Posted by: mojo at June 10, 2004 at 02:14 AM

No it's pictures of living things are offensive to muslims.

If they were obviously dead it would be OK...

Can we move the offensive mosque away instead? I suggest the inside of a live volcano.

Posted by: Rob Read at June 10, 2004 at 02:26 AM

What did poor loveable live volcanoes ever do to you Rob?

Posted by: currencylad at June 10, 2004 at 02:30 AM

It's outrageous that these posters were placed outside mosques in Bury and Leeds. They should have been put somewhere far more suitable, like opposite the window on the 3rd floor of the building where I work in Kensington.

Posted by: wardytron at June 10, 2004 at 03:14 AM

Underwear? Bah... could have been worse.
Yes, tampons.

Posted by: AlexC at June 10, 2004 at 04:14 AM

I suppose putting head scarves on the lovelies in the advert wouldn't be enough to appease the submitters to the will of you-know-who. Nay--only full burquas would do, n'est-ce pas?

Posted by: chris in st. louis at June 10, 2004 at 04:36 AM

What I would like to know is how near the billboards were? 10 metres, 100 metres, what? What sort of criteria did the planners use in deciding this?

For example, can we know whether the council planners would have done the same thing had this poster been near a Christian, Jewish, or other place of worship?

Posted by: Born-again atheist at June 10, 2004 at 05:20 AM

Well, at least the show the billboard in question, although the Beeb could have put up a bigger picture of it.

Posted by: R C Dean at June 10, 2004 at 05:23 AM

Sloggi say the advert was not meant to cause offence

Oh, trust me Sloggi, that picture isn't causing any offence here...

mmmmm, string...

Posted by: RainDog at June 10, 2004 at 06:55 AM


So, that's their problem! And here I thought it was caused by being so close to Europe.

Posted by: The Real JeffS at June 10, 2004 at 07:31 AM

Former: "No Sex Please! We're British!"

Present: "No Sex Please! We're religion-addled psycho seditionist Muslims!"

Posted by: JDB at June 10, 2004 at 08:34 AM

So where does this leave the Coppertone ad? I've heard that the sheikhs like 'em young anyway, as did mohammed himself, and I wouldn't want to lead any of them astray.

Posted by: theo at June 10, 2004 at 10:00 AM

Perhaps Muslims prefer sheep in g-strings

Posted by: perfectsense at June 10, 2004 at 10:25 AM

Is this the same Britain that wants to teach its kids to have oral sex? Oh wait -- I guess they don't consider that "real sex."

Posted by: Andrea Harris at June 10, 2004 at 11:29 AM

alongside the slogan "It's string time".

They don't like hanging? What are the preferred methods of execution in the Dar-Al-Islam?

Posted by: Andjam at June 10, 2004 at 01:50 PM

Perhaps Sloggi could put up pictures of young guys with cute arses in g-strings, instead.

Posted by: narkynark at June 10, 2004 at 03:15 PM

The ad sounds tastless. Considering basic levels of decency, this isn't the best example of Muslim intolerance. I think most parents of young children (of which I am) would object to that billboard.

Posted by: Half Canadian at June 10, 2004 at 04:28 PM

Britain's constitution isn't worth the paper it's printed on. They need to arm themselves with a First Amendment to beat back these PC militants.

Posted by: Elizabeth at June 10, 2004 at 09:38 PM

Elizabeth, correct me if I'm wrong, but I believe the UK is one of the few western countries without an explicitly written constitution.

Posted by: Quentin George at June 10, 2004 at 10:56 PM

Half Canadian, the ad may be tasteless, but the real crux of this is the genuflection - or bending over backwards - to certain groups whilst at the same completely reinventing the moral compass of ordinary, moderate citizens - such as the oral sex story Andrea Harris refers to above - that is so striking.

Posted by: ilibcc at June 11, 2004 at 01:29 PM